A product by TheReconciliator — forensic accounting & analysis

Frequently asked questions

Common questions.

Everything you need to know about CustomerClarity. Can't find your answer? Email us.

Your data
What file formats do you accept?

CustomerClarity accepts CSV files (.csv). Most platforms export customer or contact data in this format directly.

If your platform exports to Excel (.xlsx), open the file and save it as CSV before uploading. Any spreadsheet application can do this in a few clicks.

Is my data stored anywhere?

No. Your data is held in memory for the duration of your session and is never written to a database or persistent storage. When your session ends or the analysis expires, the data is gone.

We do not retain, sell, or share your customer data. Ever.

How long are my results available?

Results are available for 1 hour from the time of upload. After that, the analysis expires and you'll need to re-upload your CSV to run a new one.

If you've unlocked your analysis, download the PDF and save the drilldown link before the hour is up. The drilldown link stays active for 30 days after it's generated.

Can I upload data from any platform?

Yes. CustomerClarity works with any CSV export. Common field names like Name, Email, Phone, Address, and Balance are automatically recognised regardless of the platform they came from.

We have step-by-step guides for QuickBooks Online, Salesforce, HubSpot, Xero, and Shopify on our How to use page.

The analysis
What does HIGH vs MEDIUM confidence mean?

Confidence reflects how many signals corroborate the match.

  • HIGH confidence means records share a contact field — typically email or phone number. This is strong corroboration that the records represent the same person or business.
  • MEDIUM confidence means records share name tokens but have no matching contact fields. The names look similar but we can't confirm identity from contact data alone. Manual review is recommended before acting.

HIGH confidence clusters are shown first and are generally safer to act on. MEDIUM clusters warrant closer review.

How does the grouping algorithm work?

The engine works in two passes. First it buckets records by their first meaningful name token, then within each bucket it groups by shared email, then shared phone. This catches records that share contact details even when names differ slightly.

A second pass runs a recursive name-token match to catch exact name duplicates that have no contact data at all.

Every record appears exactly once in the output — either as part of a cluster or as a clean single record.

Why does a cluster say “Likely multiple customers incorrectly grouped”?

This assessment appears when a cluster has four or more distinct email addresses. That level of email conflict typically indicates the records don't all represent the same person — they may have been grouped under a shared name but are actually separate customers.

In these cases, merging would be the wrong action. The cluster is flagged so you can review each record individually before deciding what to do.

Does CustomerClarity merge my records for me?

No. CustomerClarity is an analysis tool, not a merging tool. We surface patterns and observations — what you do with them is always your call.

To merge records, you'll need to do that directly in your accounting or CRM system. The analysis gives you the information you need to make those decisions with confidence.

Pricing & access
How is the price determined?

Pricing is based on the number of records in your CSV.

  • Up to 5,000 records — $19
  • Up to 25,000 records — $29
  • Up to 100,000 records — $49
  • 100,000+ records — $99

During our beta, all analyses are available at no charge. The price shown at checkout is crossed out and replaced with $0.

What happens after I unlock my analysis?

Unlocking gives you access to:

  • The full interactive analysis — all clusters, expandable, filterable, and searchable
  • A downloadable PDF summary report with your top priority clusters
  • The interactive drilldown — a standalone web page where every cluster is fully expandable

The PDF downloads automatically after you unlock. The drilldown link is available in your nav bar.

Can I share the report with someone else?

Yes — that's one of the main uses. The PDF is designed to be forwarded to a team member, accountant, or bookkeeper. It's a self-contained document with all clusters, assessments, and links back to the interactive drilldown.

The drilldown link is a private URL. Anyone with the link can view it for 30 days after it's generated.

My results expired. Can I re-upload?

Yes. Simply go back to CustomerClarity and upload your CSV again. The analysis runs in seconds and the results will be fresh.

If you previously unlocked your analysis and need to download the PDF again, re-uploading the same file will generate a new analysis. You'll need to unlock again — during beta this is free.

Still have questions?
How do I get in touch?

Email us at [email protected]. We read every message.

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